Simone Carr fine line illustrator and designer. Fine line illustrations and watercolour designs

Design and illustration for thoughtful brands and nature lovers

Whether you’re a purpose-led brand with dreams of building something that makes a difference or a nature lover wanting to bring a special place or memory to life, you’re here to create something that truly matters. You value the personal over the generic, the thoughtful over the rushed, and you want your story told in a way that reflects your values, stirs emotion and creates a lasting connection.

 

Ways to work with me

Simone Carr graphic and brand designer at Ellie and Liv for purpose led businesses. Nature lovers and storytelling brands

Design for soulful businesses

Thoughtful branding and graphic design for purpose-led businesses. Shape your story into a brand that reflects your values and resonates with the people you want to reach.

  • Visual Identity & Branding
  • Packaging & Print Design
  • Illustration-led Design for books/products

Brand and Graphic Design

Fine lne black and whit botanical illustration flowers and drawings on handmade paper.

Illustration for nature lovers

Nature-inspired botanical illustrations and surface patterns. A quiet celebration of your stories, connection with nature and special memories rooted in symbolism.

  • Fine Art Prints & Paper Goods
  • Limited Seasonal Collections
  • Bespoke Botanical Commissions

Illustration

Rhubarb printed pattern on fabric with illustrations. Scented garden fabric pattern

Surface pattern for storytellers

Illustrated surface patterns designed for meaningful products, interiors and publishing. Nature-inspired prints with story and sentiment at their heart.

  • Pattern Collections (Available for Licensing)
  • Bespoke Pattern Design
  • Illustration for Products, Textiles & Editorial

Surface Pattern Design

Wild roses and anemonie fine line illustrations. Hand drawn flowers in pen.

Simone Carr fine line illustration for nature lovers and story tellers

How I can help you tell your story

Working with me is a thoughtful, collaborative process grounded in care, creativity and connection. It begins with listening to your story, your ideas, and the details that make your vision unique. Whether we’re crafting a soulful brand identity, a bespoke illustration or a nature-inspired pattern, the focus is always on creating something that feels meaningful and beautifully considered.

Inspired by the natural world and rooted in hand-drawn traditions, my work is designed to bring a sense of calm, clarity and emotion. It’s not just about how it looks, but how it feels. Something that resonates with your audience, reflects your values, and lasts.

Get in touch to begin your own story

“Simone was absolutely amazing from my initial enquiry, all the way to designing and delivering the end product. They were beautifully designed, and assembled with the utmost care before being sent out to me.”

J & P

Simone Carr illustrating fine line mushrooms

Hi, I’m Simone, it’s lovely to meet you

I’m the founder and creative behind Ellie and Liv, a nature-inspired studio based in rural Nottinghamshire. I help soulful businesses and nature lovers connect more deeply with their audience, their homes, and themselves.

With over 20 years in the design industry and experience running an award-winning wedding stationery business, I’ve blended my creative skills with a love of the natural world and floriography to craft thoughtful branding and emotive illustration. I turn your tangled ideas into calm, cohesive visuals that speak to the heart, from branding with purpose to artwork that celebrates nature’s quiet beauty.

When I’m not in the studio, you’ll find me wandering outdoors with my sketchbook, peppermint tea in hand and a square of dark chocolate never far away.

GET TO KNOW ME