Branding and Graphic Design with Meaning
Thoughtful branding and graphic design for purpose-led businesses
Good design starts with listening. It’s more than just how things look—it’s how they feel.
I work with mindful, value-driven brands to create visual identities that are not only beautiful but deeply aligned. Through calm, considered design, we shape your story into visuals that reflect your values and resonate with the people you want to reach, so your brand feels just right from the inside out.
Branding that feels like you
Your brand should be more than a logo. It should feel like your business at its best. I take time to understand what matters most to you: your story, your strengths, and the details that make your work and business authentically unique.
Through a calm and collaborative process, we’ll create a visual identity that brings your personality and purpose to life. So whether you’re a heartfelt start-up or a seasoned creative looking for a refresh, you’ll come away with a brand that gives you clarity and the confidence to grow.
Branding packages include:
- Getting to know you chat
- Brand questionnaire to help discover what makes your business tick
- Consultation to discuss all the finer details
- Moodboards and clarity of direction
- First Concepts Presentation
- Two rounds of amendments
- Primary and secondary logos to cover all your branding needs
- Colour palette and typography
- Supporting marks, illustrations, brand textures or patterns
- Social media icons or highlights
- Brand style guidelines
Investment from £1000
Project time approx 4-8 weeks, booking studio time is essential
Graphic design that supports your story
Thoughtful design goes beyond your logo—it helps shape the full experience of your brand. Whether we’ve developed your branding together or you already have a visual identity in place, I can create considered design pieces that stay true to your values and help you communicate with clarity and purpose.
From printed materials to digital assets, each piece is crafted to support your message and make your audience feel connected to your brand.
I also bring expert knowledge in sourcing sustainable papers and eco-conscious printing options, so your designs can be both beautiful and aligned with your environmental values.
Design services include:
- Brochures and leaflets
- Signage and packaging
- Business cards and branded stationery
- Social media templates and campaign graphics
- Promotional materials for events or launches
Investment will vary due to the work required.
Take a look at recent projects
“Simone created branding that perfectly represents my business and style. I absolutely love it and couldn't wait to share it everywhere!”
Ready for design that feels like you?
Whether you’re just starting out or evolving your brand, I’m here to help you move forward with clarity and confidence.
Every project starts with a calm conversation.
Join From Petal to Pen
If you love slow, thoughtful design and illustration inspired by nature and botanical storytelling, this is where it begins.
Discover behind-the-scenes glimpses, botanical musings, and meaningful design stories. Whether you're a fellow nature lover, a mindful maker, or a brand drawn to soulful storytelling, this is your place to pause, connect, and be inspired. You'll also be the first to know about new projects, offerings, and exclusive studio updates.